Creator of the Year
Individual or group

Show of the Year
Channel, series, short form, show, or social video

Streamer of the Year
Individual or group featuring live, real-time, interactive video

International
Channel, creator, series, short form, show, or social video produced or based outside of the United States and Canada

Short Form
Channel, creator, series, short form, show, or social video featuring primarily short-form content posted to TikTok, Reels, and YouTube Shorts

Breakout Creator
Individual featured in a channel, series, short form, show, or social video not previously nominated

Breakout Streamer
Individual streamer in a channel, series, short form, show, or social video not previously nominated

Collaboration
Collaboration between two or more performers from different channels, series, short form, shows, or social videos

Creator for Social Good 
Honoring a creator’s outstanding humanitarian efforts over the past year

Creator Product
Original product developed, branded, and marketed by a creator

Crossover
Public figure embracing digital culture and demonstrating best practices

First Person
Channel, series, short form, show, or social video predominantly featuring one character addressing the audience directly, including vlog channels

Just Chatting
Channel, creator, series, short form, show, or social video that broadcasts conversations and storytelling with fans about any and all subjects

Variety Streamer
Channel, creator, series, short form, show, or social video that broadcasts a variety of content

VTuber
Channel, creator, series, short form, show, or social video that predominantly uses a virtual avatar

Rolling Stone Sound of the Year
Song that dominated content creation on social media

Podcast
Episodic audio or video podcast series

Scripted Series
Comedic or dramatic scripted episodic series or show

Unscripted Series
Non-fiction or unscripted episodic series or show featuring vlogging, non-fiction, or reality programming

Animated
Animated channel, creator, series, short form, show, or social video predominantly featuring non live-action elements

Beauty
Beauty channel, creator, series, short form, show, or social video including tutorials, reviews, and how-tos

Comedy
Comedy channel, creator, series, short form, show, or social video

Commentary
Commentary channel, creator, series, short form, show, or social video including reactions, reviews, and video essays

Competitive Gamer
Gaming channel, creator, series, short form, show, or social video featuring excellent gameplay

Dance
Dance channel, creator, series, short form, show, or social video including performances and tutorials

Fashion and Style
Fashion or Style channel, creator, series, short form, show, or social video including clothing, accessories, haul videos, and how-tos

Food
Food or cuisine channel, creator, series, short form, show, or social video including cooking shows and how-tos

Gamer
Gaming channel, creator, series, short form, show, or social video including let’s play, walkthroughs, battles, and machinima

Health and Wellness
Health or wellness channel, creator, series, short form, show, or social video including nutrition, fitness, and mental health programming

Kids and Family
Kids and family channel, creator, series, short form, show, or social video including children’s programming

Learning and Education
Learning, education, or informative channel, creator, series, short form, show, or social video including science or educational programming, explainers, how-tos, life hacks, and tutorials

Lifestyle
Lifestyle channel, creator, series, short form, show, or social video including daily vlogs and travel

News
News channel, creator, series, short form, show, or social video including archival programs, current events, explainers, and recaps

Science and Engineering
Science and Engineering channel, creator, series, short form, show, or social video that uses science and engineering to entertain and inspire

Sports
Sports channel, creator, series, short form, show, or social video including professional, alternative, and amateur sports

Technology
Technology channel, creator, series, short form, show, or social video including tech and consumer programming, how-tos, and breakdowns

Cinematography
Cinematography for a channel, creator, series, show, short form or social video

Editing
Editing for a channel, creator, series, show, short form or social video

Visual and Special Effects
Visual and special effects for a channel, creator, series, show, short form or social video

Writing
Writing for a channel, creator, series, show, short form or social video

Brand of the Year
Brand who has consistently demonstrated outstanding work throughout its campaigns and initiatives over the past year

Agency of the Year
Agency who has consistently demonstrated outstanding work for its brand clients over the past year

Brand Engagement
Campaign that has utilized influencers and content creators to help consumers engage with a brand

Branded Series
Branded series that engages audiences with innovative use of original online video and best practices in social media

Branded Video
Single branded video that engages audiences with innovative use of original online video and best practices in social media

Influencer Campaign
Creator-driven branded online and short form or social video campaigns

Social Impact Campaign
Multi-platform campaign to raise awareness or funds for a cause with tangible results